This Low-Cost Airline Brought New Life to International Travel During the Pandemic

For almost two years, air travel of any sort has been a hard sell. In Medellin, Colombia, however, Viva Air is making it look easy. Developed by Irelandia Aviation, the company behind low-cost Irish carrier RyanAir, the former VivaColombia was responsible for just 15% of all flights in Colombia before 2020. Once Covid-19 arrived, it…

(SOURCE) https://www.adweek.com/brand-marketing/viva-air-low-cost-airlines-international-travel/

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