To fall in line with Europe’s new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers’ reach on the platform while offering them a safer media landscape in which to invest. Following the introduction of the Digital Services Act (DSA) by the European Union earlier this…

(SOURCE) https://www.adweek.com/social-marketing/tiktok-eu-changes-impact-advertiser-experience/