‘Tis a Holiday Season of Uncertainty—So Why Are Shoppers Still Spending?

At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a cashmere padded leather coat for $79.99. Then there’s the other end of the gifting spectrum: For those with finer tastes and deeper pockets, Overland Sheepskin…

(SOURCE) https://www.adweek.com/brand-marketing/holiday-season-economic-uncertainty-shoppers-still-spending/

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