To Reach Gaming’s Massive Audience, Brands Go Bespoke

New game releases attract more attention than the biggest of the summer movie blockbusters. A lot more. In fact, it was years ago that entertainment moguls learned to schedule movie releases such that they wouldn’t conflict with the release of highly anticipated new PC and console gaming titles. Failing to do so took money out…

(SOURCE) https://www.adweek.com/performance-marketing/to-reach-gamings-massive-audience-brands-go-bespoke/

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