Twitter Debuts Branded Like, Custom Response Activations to Back Scream (2022)

Twitter rolled out two activations Tuesday to back Friday’s theatrical release of Scream (2022) by Paramount Pictures and Spyglass Media Group. Starting Tuesday, Twitter users in light mode who follow @ScreamMovies and like tweets featuring the #ScreamMovie hashtag will see a custom branded like animation featuring Ghostface’s classic knife slashing through the heart. Twitter And…

(SOURCE) https://www.adweek.com/social-marketing/twitter-debuts-branded-like-custom-response-activations-to-back-scream-2022/

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