If there’s such thing as an emotional support brand, Ugg would fit the bill. The California-based brand–known for its shearling boots and cozy apparel–stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand’s…
(SOURCE) https://www.adweek.com/brand-marketing/uggs-feel-house-evolves-pr-stunt-crucial-marketing-strategy/