Ugg’s Feel House Evolves From PR Stunt to ‘Crucial’ Marketing Strategy

If there’s such thing as an emotional support brand, Ugg would fit the bill. The California-based brand–known for its shearling boots and cozy apparel–stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand’s…

(SOURCE) https://www.adweek.com/brand-marketing/uggs-feel-house-evolves-pr-stunt-crucial-marketing-strategy/

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