VMA Sponsor Bacardi Drops Time-Traveling Hip-Hop Tribute Ad

As the first spirits sponsor of the MTV Video Music Awards, Bacardi will embed itself into nearly every corner of tonight’s live telecast, from the red carpet step-and-repeats and the venue’s cocktail bars to on-air vignettes and the star-studded finale. The brand, flexing its musical bona fides, also plans to drop a new campaign during…

(SOURCE) https://www.adweek.com/brand-marketing/vma-sponsor-bacardi-drops-time-traveling-hip-hop-tribute-ad/


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