As the first spirits sponsor of the MTV Video Music Awards, Bacardi will embed itself into nearly every corner of tonight’s live telecast, from the red carpet step-and-repeats and the venue’s cocktail bars to on-air vignettes and the star-studded finale. The brand, flexing its musical bona fides, also plans to drop a new campaign during…

(SOURCE) https://www.adweek.com/brand-marketing/vma-sponsor-bacardi-drops-time-traveling-hip-hop-tribute-ad/