What Agencies Can Learn From Ryan Reynolds’ Investments in Aviation Gin and Mint Mobile

Ryan Reynolds’ brands Mint Mobile and Aviation American Gin have no plans to launch a creative agency review. The companies can skip the cost and the hassle–probably forever–because Reynolds is the creative director of both of their creative AOR, Maximum Effort. With the actor at the center of the relationship between brands and agency, Mint…

(SOURCE) https://www.adweek.com/agencies/what-agencies-can-learn-from-ryan-reynolds-investments-in-aviation-gin-and-mint-mobile/


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