What Brands Can Learn From Mastercard’s Accessible Card Design

Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a new product: a credit card for people who are blind or have limited vision. One of the hot topics of conversation…

(SOURCE) https://www.adweek.com/brand-marketing/what-brands-can-learn-from-mastercards-accessible-card-design/


Related Posts

How Ukraine’s Ad Sector Built a Social Content Company to Alter Perceptions of the War-Torn Nation

On the anniversary of Russia’s invasion of Ukraine, a state-affiliated, yet independently run...

Dear Retail Media: Amazon Prime Day Is Nigh

Treat yo’self: Not to box seats, diamonds and spas, but to a retail...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *