What in the World Is Mycoprotein? Let Drew Barrymore’s Animated Avatar Explain

This food brand is called Quorn–pronounced just like the familiar yellow veggie and summer barbecue staple–but there’s no actual corn in any of its products. And it specializes in chicken…without the chicken. Huh? Quorn, a pioneer in fungi-based mycoprotein, realizes there may be some confusion about its faux meat offerings. So the legacy player has…

(SOURCE) https://www.adweek.com/brand-marketing/what-in-the-world-is-mycoprotein-let-drew-barrymores-animated-avatar-explain/

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