Why Consumers Are Most Likely to Break Brand Loyalty in Spring

Our collectively stress levels have only gotten higher since 2022 began: supply chain issues, inflation and a land war in Europe on top of two years of Covid. But now spring is in full bloom! Surely that has improved the mood of consumers and how we market to them? Well, yes and no. When spring…

(SOURCE) https://www.adweek.com/brand-marketing/why-consumers-are-most-likely-to-break-brand-loyalty-in-spring/

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