Why You Should Care More About Customer Satisfaction Than You Currently Do

Quick question. Are customer satisfaction surveys: a) outdated, b) annoying, c) useless or d) all of the above? The correct answer is a resounding: “It depends.” Not all business surveys are created equal, as anyone who has filled one out has learned. Asking customers for honest feedback may seem intrusive, bothersome or even uncomfortable, but…

(SOURCE) https://www.adweek.com/performance-marketing/customer-satisfaction-why-you-should-care-more-than-you-currently-do/

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