Peloton has not had a smooth ride recently. Over the past three years, Peloton has recorded net losses of $189 million (for fiscal 2021), $71.6 million (for fiscal 2020) and $195.6 million (for fiscal 2019). Revenue over that period has increased from $915 million in 2019 to over $4 billion in 2021.
So far in fiscal 2022, the company’s track record of losses has continued, recording a $376 million loss in Q1 and projecting a net loss of between $423 million and $481 million for its second quarter, ended Dec. 31. (The company reports Q2 on Tuesday.)
It’s not just profitability that has been dogging Peloton. The company launched its own private label apparel brand in September, only to become embroiled in a lawsuit with Lululemon, which alleged the fitness company stole its apparel designs. CNBC in January then reported the company had stopped production of some of its products in the face of waning demand. Foley replied in a note to employees that those assertions were false and said it was “resetting our production levels for sustainable growth.” Continue Reading