Instacart is pushing further into omnichannel grocery shopping with the launch of Connected Stores, a bundle of technologies that promises to “help grocers build a unified, seamless, personalized experience both online and in-store”–as well as to remain competitive in the evolving grocery space. The first implementation of the technology will go live at an Irvine,…

(SOURCE) https://www.adweek.com/commerce/connected-stores-instacart-omnichannel-grocery/