With the Imperative of Climate Change, Creative Education Must Evolve

Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely na?ve, sadly irresponsible in hindsight. As in most of 21st century…

(SOURCE) https://www.adweek.com/agencies/climate-change-creative-education-must-evolve/

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