Yellowstone, but Make It Wacky. Ranch Rider Mixes Western Theme and ‘Off-Kilter’ Persona

On a dusty piece of desert, a couple of cowpokes ride the range, soaking in the scenery and reveling in their good fortune–they’ve developed a canned cocktail with premium spirits, sparkling water and fresh citrus that seems to have caught on with today’s hard seltzer fans. At the rate they’re going, they may even be…

(SOURCE) https://www.adweek.com/agencies/yellowstone-but-make-it-wacky-ranch-rider-mixes-western-theme-and-off-kilter-persona/

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