YouTube and Google on How Brands Can Build Trust With the Diverse Creator Community

How can marketers establish working creative relationships in ways that feel authentic to both brands and diverse collaborators? Experts from YouTube and Google had a lot to share on the subject during this year’s IAB NewFronts. On Wednesday, IAB’s chief industry growth officer Sheryl Goldstein connected with YouTube BrandConnect’s head of sales strategy and programs…

(SOURCE) https://www.adweek.com/convergent-tv/youtube-and-google-on-how-brands-can-build-trust-with-the-diverse-creator-community/

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