YouTube Finds That Gen-Z Wants Personally Relevant Content More Than Viral Videos

YouTube released its latest Culture & Trends Report at Cannes Lions Wednesday, turning its focus to Generation Z creators and noting that 85% of Gen Z has posted video content online. The Google-owned video platform said its main finding is that digital culture is now about personally relevant content, with 65% of 18- to 24-year-olds…

(SOURCE) https://www.adweek.com/media/youtube-finds-that-gen-z-wants-personally-relevant-content-more-than-viral-videos/

Share:


Related Posts

3 Personalization Innovations to Expect From Digital Advertising

The first iPhone launched the summer before I graduated from college. The curriculum...

Nextbite exec dishes on how operators can make virtual brands successful

These concepts can optimize excess kitchen capacity and slow dayparts, but also poise...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website