In honour of Chinese New Year, Bottega Veneta is staging a takeover on the Great Wall of China from Jan. 6 to Jan. 12. The installation features not only Bottega Veneta’s name, logo and its signature green, but also a tangerine shade of orange, which the brand chose because it’s a symbol of luck in Mandarin. Along with the takeover, the Kering-owned brand is pledging a donation to the Shanhai Pass, one of the major passes on the Great Wall of China. It is also running a Chinese New Year campaign, which is dominated by the same shade of tangerine featured on the Great Wall installation. The takeover is the latest example of Bottega Veneta’s experimental approach to marketing, which has included deactivating its Instagram account and placing billboards on rooftops near Los Angeles’ LAX airport. Visit businessoffashion.com for the full story. [Link in bio] ? Bottega Veneta
In honour of Chinese New Year, Bottega Veneta is staging a takeover on the Great Wall of China from Jan. 6 to Jan. 12. The installation features not only Bottega Veneta’s name, logo and its signature green, but also a tangerine shade of orange, which the brand chose because it’s a symbol of luck in Mandarin. Along with the takeover, the Kering-owned brand is pledging a donation to the Shanhai Pass, one of the major passes on the Great Wall of China. It is also running a Chinese New Year campaign, which is dominated by the same shade of tangerine featured on the Great Wall installation. The takeover is the latest example of Bottega Veneta’s experimental approach to marketing, which has included deactivating its Instagram account and placing billboards on rooftops near Los Angeles’ LAX airport. Visit businessoffashion.com for the full story. [Link in bio] ? Bottega Veneta
