3×1 N.Y.C., the Made-in-Italy fashion-forward denim brand, is undertaking a growth trajectory that began in 2019 following the brand’s acquisition by Instyle Group, an Italian high-contemporary fashion conglomerate.

That same year, production was moved to Italy — the birthplace of denim canvas (i.e., Jean from Genova) — granting access to the finest canvases and one of the world’s premier denim mills, Candiani Denim. This transformation shifted the brand from being primarily bottom-focused to offering a comprehensive denim wardrobe while maintaining its mission to make the finest jeans in the world.

The Real Jean.

#3x1NYCdenim #TheRealJean @3×1