The nascent longevity market broadly describes goods and services provided with the aim of helping people age better, although it’s difficult to disentangle this from other massive economies spanning from comorbidity medicines like metformin to financial planning to at-home genetic testing.
If longevity can be provided as a service, it is an almost priceless one. For nearly a century, Switzerland’s Clinique La Prairie has hosted famous faces — performers, prime ministers, and at least one pope — and many more non-famous ones, who flock to the canthus of Lake Geneva for the guarantee of longer life. The Clinique’s original founder, the Swiss surgeon Paul Niehans, preferred the term “rejuvenation” for his speciality.
The main menu item is precision medicine. Clinique La Prairie’s collaboration with the Swiss healthcare company Gene Predictis furnishes guests with exhaustive genetic and epigenetic information. A typical week could include MRIs, immunotherapy and Swiss herbal infusions, and cost $12,000, excluding airfare.
Read more on the beauty world’s latest buzzword and also how at the more affordable end of the spectrum, a crop of start-up companies endeavour to bring longevity to the masses. #linkinbio
✍️ Brennan Kilbane
📷 Courtesy of Clinique La Prairie