Before @barneysny, there was #Charivari. The New York retail institution that opened its doors on April 1, 1967 cornerin…

Before @barneysny, there was #Charivari.
The New York retail institution that opened its doors on April 1, 1967 cornering the market on a new fashion guard, would have turned 55 years old today.

A family affair, The Weiser family, Selma, Barbara and Jon’s retail space supported the careers of employee and then up-and-coming designer @marcjacobs and knew the “avant garde” scene would be the next big thing in fashion.
Barbara discovered #YohjiYamamoto while on a buying trip in Paris in 1981. By the next season, Charivari introduced him to America with an exclusive on the collection. The boutique would also introduce the #AntwerpSix (including #MartinMargiela, @driesvannoten, @anndemeulemeester_official) in the mid-80s.

The Weiser’s would open 6 locations, including two in Japan. The largest store, Charvari 57 located at 18 W 57th St, opened in 1984. In 1985, Charivari introduced its first in-house collection under the label “Sans Tambours ni Trompettes” courting the idea of genderless fashion long before its present popularity. Though the shop closed its doors in 1998, its unique fashion sensibility made Charivari a retail experience that could only happen in New York City.

Photos:
1. A model poses in a look from Yohji Yamamoto’s fall 1984 collection during construction of Charivari 57 at 18 West 57th Street in New York on May 4, 1984.
2. Selma Weiser, Yohji Yamamoto, Barbara and Jon Weiser attend the opening of Charvari 57 at 18 West 57th Street in New York on June 4, 1984.
3. Barbara Weiser and Marc Jacobs both in his designs, attend a party to celebrate his spring 1985 collection at Charivari 57 on March 6, 1985.
4. Guests with designer Marc Jacobs (background) attend a party in honor of his spring 1985 collection at Charivari 57 in New York City on March 6, 1985.
5. The Weiser’s, (L,R) Barbara, Jon and Selma owners of Charivari Boutique pose for a portrait inside their new store at 18 W 57th Street on May 5, 1984.

Report & image research: Tonya Blazio-Licorish ⁠
📸: Fairchild Archive/Penske Media

(SOURCE) https://www.instagram.com/p/Cb0kCCaub_G

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