“Can you please spell ‘Gabbana?’” If this question by Anne Hathaway’s character in “The Devil Wears Prada” was used to great comic effect, a study released by Joor on Wednesday shows she’s not alone in her befuddlement at fashion names.

Overall, whether a name contained double consonants or not seemed the biggest stumbling block for users, who forwent them for Bottega Veneta, Dolce & Gabbana or felt they were needed for Mulberry and Elie Saab.

Taking the lead for most misspelled name is sportswear giant Adidas, which racked an average of 556,000 wrong spellings every month out of a grand total of 16 million global searches, mostly centered on the placement and number of Ds in the brand, closely followed by Chanel and its 408,700 times of being designated “Channel” or “Chanell” out of 3.2 million searches.

Read more at WWD.com

Report: @lilytempleton
Photo: @delphachardphotos /WWD