Despite plenty of cultural overlap and sharing a common language, there are differences that make the US difficult for British brands to penetrate. Going from an island with a population of around 60 million to a continent-spanning nation of more than 300 million requires catering to more regions and customer types. US shoppers also have an abundance of choice and loyalty is not guaranteed.
The market isn’t cheap either: Opening facilities or working with third-party logistics firms in the US can require more capital because goods are being sent further; wage differences can make hiring more expensive and the sheer volume of competing brands are driving up customer acquisition costs online.
“It’s easy to get lost in the US,” said Frederic Court, founder of UK-based venture capital firm Felix Capital, which has invested in numerous start-ups in the US, UK and Europe. “The market is so noisy.”
Still, a new crop of UK upstarts are trying. Social media makes it easier to determine in advance how a brand might be received in America. As well, Brexit has made it harder for UK brands to operate in Europe, making the US a more compelling proposition.
Read the full story on why British brands are finding success by embracing wholesale and investing in different marketing channels. #linkinbio
📷️ Boden, Shutterstock, The Inkey List
#DTCBrands #DTCFashion
The market isn’t cheap either: Opening facilities or working with third-party logistics firms in the US can require more capital because goods are being sent further; wage differences can make hiring more expensive and the sheer volume of competing brands are driving up customer acquisition costs online.
“It’s easy to get lost in the US,” said Frederic Court, founder of UK-based venture capital firm Felix Capital, which has invested in numerous start-ups in the US, UK and Europe. “The market is so noisy.”
Still, a new crop of UK upstarts are trying. Social media makes it easier to determine in advance how a brand might be received in America. As well, Brexit has made it harder for UK brands to operate in Europe, making the US a more compelling proposition.
Read the full story on why British brands are finding success by embracing wholesale and investing in different marketing channels. #linkinbio
📷️ Boden, Shutterstock, The Inkey List
#DTCBrands #DTCFashion
