During her 17 years in public relations at @louisvuitton in Paris, @junettejapon was often asked the same question: “Why are you so Zen?” Though born in Japan, she has never practiced meditation and found the inquiry confusing, since she associates the word “Zen” with a branch of Buddhism, rather than a state of mind.

“Les secrets du savoir-faire nippon” (“The Secrets of the Japanese Way of Life”), published by Les Éditions de l’Opportun, is her attempt to explain the fundamental concepts of Japanese thinking, and how it might help people navigate chaotic times.

Fujiwara extols the benefits of slowing down and focuses on the 4 concepts that are most meaningful to her: mujō, or the notion of impermanence; wa, or harmony; wabi-sabi, the acceptance of transience and imperfection, and okiyome, a ritual of purification.

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Report: @jdiderich
?: Amélie Marzouk/Courtesy of June Fujiwara