E.l.f.’s stock price fell in 2020, due to a lack in an investor confidence and an industry-wide makeup slump. But since it has been on upward swing — besting much larger and older conglomerates. BoF’s latest case study unpacks the pillars of E.l.f.’s strategy that other beauty companies can adapt for their own playbooks, regardless of whether they are in turnaround or growth mode. #linkinbio⁠
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:writing_hand: @priyarao