@euphoria fans have eagerly awaited the hit @HBO show’s second season, partially to see what kinds of standout fashion moments the new season would deliver. Sunday night’s premiere episode did not disappoint, leading to a surge in fashion searches related to the characters’ costumes.

According to @lovethesales, a fashion e-commerce aggregator, searches for specific fashion items worn by characters in the first episode saw a huge increase in the 48 hours following the episode’s debut.

Most notably, searches for “black cutout dresses” increased by 890%, referencing the Akna Store black cutout dress worn by actress Alexa Demie, who plays Maddy, for the episode’s New Year’s Eve party.

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Report: @laylailchi