#Gorpcore may not be the coolest trend anymore, but the market for premium hiking shoes and water-proof jackets continue…

#Gorpcore may not be the coolest trend anymore, but the market for premium hiking shoes and water-proof jackets continues to grow, and investors see an opportunity to cash in on the boom.⁠

On Wednesday, Arc’teryx- and Salomon-owner Amer Sports filed for a US IPO that could value the Finnish group at as much as $10 billion, according to a Bloomberg report citing sources familiar with the matter.⁠

The valuation would be more than double the company’s 2018 price tag when it was acquired by a consortium of buyers led by Anta Sports, China’s largest sportswear company, that also includes Chinese tech giant Tencent, private equity firm Fountain Vest Partners and Lululemon founder Chip Wilson.⁠

The IPO will help fund the ambitious growth plans that Amer has set for its three largest brands — Salomon, Arc’teryx and tennis equipment company Wilson — to reach €1 billion ($1.1 billion) in annual sales each, and for Amer Sports to generate €5 billion ($5.5 billion) in total revenue, up from €3.4 billion in 2022.⁠

Read more on how Amer Sports, the owner of Arc’teryx and Salomon is eyeing a US listing at a $10 billion valuation. #linkinbio ⁠

✍️ @danielyaw_⁠
📷 Arc’teryx

(SOURCE) https://www.instagram.com/p/Cw8JEZyyree

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