How should brands engage with women in the metaverse?⁠ ⁠ That’s the question EWG unlimited, the innovation and influence…

How should brands engage with women in the metaverse?⁠

That’s the question EWG unlimited, the innovation and influence arm of @eliteworldgroup, pursued as it partnered with The Female Quotient to release the first global report revealing the reactions, motivations and needs from women in a new Web 3.0 world.⁠

“Consumer interest in the metaverse continues to grow exponentially, with the female consumer interest growing at a rate of 15 percent month-over-month — but even so, metaverse experiences are still largely geared toward men, with males dominating the creation and purchases of virtual goods,” said Erica Bartman, chief executive officer of EWG Unlimited.⁠

Tap the link in bio to read more. ⁠

Report: @lisajlockwood ⁠

In the picture: Elite’s @goldenbarbie as an avatar

(SOURCE) https://www.instagram.com/p/CfG1bfvMIJd

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