
If 2022 has been the year that kicked off a K-pop frenzy, 2023 might just get even crazier. Dior has become the biggest winner in the market, with sales growing by eight times over the last few years, according to a recent Morgan Stanley report.In the picture: Enhypen band members are seen arriving at the Prada fashion show during the Milan Menswear Fall/Winter 2023/2024 in MilanReport: 📸: gettyimages