If you didn’t already know artificial intelligence was used to design Collina Strada’s (@collinastrada) Spring/Summer 2024 collection, it would be all but impossible to tell.
At last Friday’s runway show, set amid a rooftop farm on the Brooklyn waterfront, the clothes betrayed no obvious hints that founder Hillary Taymour and her team spent weeks feeding images of past Collina Strada looks into the AI image generator Midjourney, guiding it with text prompts of varying complexity and diligently refining the results to produce the collection.
The use of generative AI tools has gathered momentum in fashion over the past several months, even amid concerns the technology could displace creatives and infringe intellectual property.
Head to our #linkinbio to read more on how the buzzy brand used the technology to help design the collection it showed at New York Fashion Week.
✍️ @marcbain_
🎞 Spotlight/Launchmetrics
At last Friday’s runway show, set amid a rooftop farm on the Brooklyn waterfront, the clothes betrayed no obvious hints that founder Hillary Taymour and her team spent weeks feeding images of past Collina Strada looks into the AI image generator Midjourney, guiding it with text prompts of varying complexity and diligently refining the results to produce the collection.
The use of generative AI tools has gathered momentum in fashion over the past several months, even amid concerns the technology could displace creatives and infringe intellectual property.
Head to our #linkinbio to read more on how the buzzy brand used the technology to help design the collection it showed at New York Fashion Week.
✍️ @marcbain_
🎞 Spotlight/Launchmetrics
