In fashion, sustainability has become big business, prompting a flood of green marketing claims. Now growing scrutiny fr…

In fashion, sustainability has become big business, prompting a flood of green marketing claims. Now growing scrutiny from regulators is stoking an increasingly urgent debate over what “sustainable fashion” really means and how it should be measured.⁠

Read the full story by BoF’s Sarah Kent.⁠

✍️ @sarahkentnews⁠
📸 @hm

#sustainablefashion #greenwashing

(SOURCE) https://www.instagram.com/p/CdQmkaNsklj

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