In fashion, sustainability has become big business, prompting a flood of green marketing claims. Now growing scrutiny from regulators is stoking an increasingly urgent debate over what “sustainable fashion” really means and how it should be measured.⁠
⁠
Read the full story by BoF’s Sarah Kent.⁠
⁠
✍️ @sarahkentnews⁠
📸 @hm

#sustainablefashion #greenwashing