In fashion, the first Monday in May belongs to Anna Wintour. And this year, the stakes are higher than ever. The American Vogue editor (and chief content officer at Vogue publisher Condé Nast) is set to stage what might be the most important Met Gala of her career. For Wintour, who has become the Costume Institute’s primary fundraiser through a combination of savvy strategy and sheer force of will, this means balancing the tension between a charitable dinner and a profit-making digital content play. So, how is Vogue monetising the Met Gala? ⁠
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BoF’s Lauren Sherman spoke with advertisers and Vogue executives about orchestrating the Super Bowl of fashion. [Link in bio]⁠
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✍🏼 @lapresmidi⁠
📷 Getty⁠
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