Jaden Smith has brought his own collection, MSFTSrep, to Paris for an exclusive pop-up inside Galeries Lafayette Champs-Elysées—the pop-up runs until March 20.

It was a quieter choice than a splashy fashion show, but it allowed Smith to connect face-to-face with the brand’s fans who lined up outside the store in MSFTSrep’s bright attire to meet the young star.

“I love the idea of being able to communicate to people without actually speaking or acting or singing,” he said, hoping his eclectic aesthetic speaks volumes. “I love that idea of being able to communicate things nonverbally, going across borders, going into whole different parts of the planet, and it’s all being done without having to actually say anything. That’s what I really love about fashion, and that’s why I’ve been designing. It’s just something that I really care about.”

Read more at WWD.com

Report: @rhondarichford
Video: @bloomtiful