Last September, Dutch designer Paul Helbers showed his second collection for @Fforme at a Chelsea gallery where the clothes hung from the ceiling, exuding a sense of luxury missing from most New York labels. There were no logos, no fussy details, nothing unnecessary.
What matters most for Helbers is the silhouette. “Fforme is about women who want to express themselves with shapes and architectural forms,” he says. “For me the two Fs mean foundation and fundamental change. It’s about going back to making clothes in a traditional, three-dimensional way that highlights the body by covering it, so there is a sensuality to it.”
Before the rise of the term “quiet luxury,” Fforme’s understated elegance used to be called minimalism. Its progenitor was Jil Sander, not that Helbers needs to lean on a legacy: his experience designing menswear for Martin Margiela, Louis Vuitton and The Row speaks for itself.
Now, Helbers is gearing up for Fforme’s runway debut at New York Fashion Week with a show set for Sunday at the DiMenna Center. Read more in our #linkinbio.
✍️ @eugenerabkin
📷 Courtesy
#NYFW #FashionWeek
What matters most for Helbers is the silhouette. “Fforme is about women who want to express themselves with shapes and architectural forms,” he says. “For me the two Fs mean foundation and fundamental change. It’s about going back to making clothes in a traditional, three-dimensional way that highlights the body by covering it, so there is a sensuality to it.”
Before the rise of the term “quiet luxury,” Fforme’s understated elegance used to be called minimalism. Its progenitor was Jil Sander, not that Helbers needs to lean on a legacy: his experience designing menswear for Martin Margiela, Louis Vuitton and The Row speaks for itself.
Now, Helbers is gearing up for Fforme’s runway debut at New York Fashion Week with a show set for Sunday at the DiMenna Center. Read more in our #linkinbio.
✍️ @eugenerabkin
📷 Courtesy
#NYFW #FashionWeek
