Luxury mystery boxes, a high-fashion form of lucky dip, have captured a powerful fanbase of Gen-Z hypebeasts. It’s a sales channel primed to tap into retail trends accelerated by the pandemic, lending itself to unboxing videos and offering the promise of goods with high potential resale value. Now big fashion companies are eyeing the market, with LVMH’s venture arm among the investors backing UK-based start-up Heat in its $5 million seed funding round. Read the full story by BoF’s @danielyaw_ [Link in bio] ? @heat
Luxury mystery boxes, a high-fashion form of lucky dip, have captured a powerful fanbase of Gen-Z hypebeasts. It's a sal…
Share: