It’s rare for designers to partner in business, and on the creative front, but Chong and Mouret are defying the trend, and hoping to set a new template.
Mouret said he and Chong did a lot of talking about the new direction of Roland Mouret before they sat down to create the collection.
“It’s a whole new baby” from a creative and business point of view, said Mouret.
“We walked down Regent Street, looked at what was on offer, talked about the client, what she needed, and what the positioning should be. We can talk honestly with each other about creativity and commerce, and we are learning from each other,” he added.
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Report: Samantha Conti