Miu Miu, Armani and Boss have topped BoF’s Brand Magic Index meaning that their customers see their brand in the same way it sees itself.
Brands that score highly in our Index are in lockstep with their customers, while brands at the opposite end of the spectrum are likely in transition.
The BoF Brand Magic Index is powered by Quilt.AI’s proprietary AI models that are trained on hundreds of millions of cultural expressions to evaluate social media posts and interactions from brands and their customers. Brand Magic assesses the ideals and values that a brand conveys through its marketing and assesses the alignment with customer-generated content. We quantify that alignment in a Brand Magic score out of 100.
For more insights, visit BoF to download your free copy of the report. #linkinbio
#BoFInsights #BrandMagic #AI
Brands that score highly in our Index are in lockstep with their customers, while brands at the opposite end of the spectrum are likely in transition.
The BoF Brand Magic Index is powered by Quilt.AI’s proprietary AI models that are trained on hundreds of millions of cultural expressions to evaluate social media posts and interactions from brands and their customers. Brand Magic assesses the ideals and values that a brand conveys through its marketing and assesses the alignment with customer-generated content. We quantify that alignment in a Brand Magic score out of 100.
For more insights, visit BoF to download your free copy of the report. #linkinbio
#BoFInsights #BrandMagic #AI
