More than two years since the pandemic kicked off an e-commerce revolution, many brands are now bolstering their wholesale distribution again. The relationship between vendor and brand has become much more collaborative, with both parties sharing marketing efforts as well as customer insights. In some cases, the business model has also evolved, shifting from traditional bulk orders to revenue sharing via concession or drop-shipping. ⁠
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So how can brands navigate the return of wholesale?⁠
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BoF’s Cathaleen Chen has the intel. [Link in bio]⁠
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✍🏻 @kittykewlcat⁠
📷 @bergdorfs⁠
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#ecommerce #fashionecommerce