Not very long ago, you wouldn’t find video games in rarefied spaces like luxury or as the subject of a prestigious TV drama. But today you’ll find Louis Vuitton releasing a game as part of its collaboration with artist Yayoi Kusama and HBO putting its weight behind an adaptation of the 2013 game “The Last of Us.” Games have become a cultural force in their own right. The kids who grew up with the first home consoles are now older adults with disposable income. To younger generations, games are on equal footing with music and movies. Recently, when Deloitte surveyed people in five countries about their media habits, it found Gen-Z’s favorite pastime was playing video games, ahead of watching movies and TV. With this group set to become the next big cohort of fashion consumers, the industry is paying attention.⁠⁠Read Marc Bain’s latest weekly Technology Briefing on BoF. [Link in bio]⁠⁠✍️ Marc Bain⁠📷 ⁠⁠