On Monday, an announcement that Adidas was radically restructuring its leadership dropped into reporters’ inboxes. In a …

On Monday, an announcement that Adidas was radically restructuring its leadership dropped into reporters’ inboxes. In a startling move, the German sportswear giant appeared to have appointed a former Cambodian garment worker and union leader to serve as its co-CEO and oversee efforts to ensure ethical manufacturing practices.⁠⁠The press release wasn’t real. It was sent from a fake Adidas email address by stunt activists The Yes Men and labour rights group Clean Clothes Campaign, part of an elaborate hoax designed to pressure the sportswear company to address rights violations in its supply chain.⁠⁠The stunt is part of an escalating wave of disruptive, confrontational and sometimes controversial activism — from soup throwing to traffic stopping — fuelled by a growing sense of frustration and anxiety over inaction on increasingly urgent topics like climate and social justice.⁠⁠Campaigners say new tactics are needed because nothing is changing, and things are getting worse.⁠⁠“We need to resort to tactics that really take people by surprise and say, ‘This is the reality. You can’t ignore it any more,’” said Ilana Winterstein, urgent appeals campaigner at Clean Clothes Campaign.⁠⁠Read the latest Weekly Sustainability Briefing on BoF. [Link in bio]⁠⁠✍️ ⁠📷 ⁠⁠

(SOURCE) https://www.instagram.com/p/CnpCttlOwj8

Share:


Related Posts

In Today’s Daily—Designer Simon Porte , almost synonymous with beige, white and Mediterranean blue, seems in a mood to t…

In Today’s Daily—Designer Simon Porte , almost synonymous with beige, white and Mediterranean...

A “Normal People” reunion on the #MetGala red carpet ☘️ @daisyedgarjones sparkles in @oscardelarenta ✨ 📹: @leighnor…

A “Normal People” reunion on the #MetGala red carpet ☘️ @daisyedgarjones sparkles in...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website