Over the last 12 months, roughly five percent of the items posted on resale platform Vestiaire Collective came from fast…

Over the last 12 months, roughly five percent of the items posted on resale platform Vestiaire Collective came from fast-fashion brands like Boohoo, Pretty Little Thing and Asos, the company said. This week, those listings have disappeared.⁠

The Paris-based company is moving to ban fast fashion, bolstering its position at the upper end of an increasingly competitive market and distancing its business from negative associations with wasteful overconsumption. But in doing so, the company is also removing an outlet that could otherwise help extend the life of low-cost garments that are often disposed of after minimal use.⁠

To address this tension, Vestiaire is looking to press European regulators to take a stronger position in cracking down on the mountains of clothing waste generated by the fashion industry every year. It’s working on a policy position paper with The Or Foundation, a charity working in Kantamanto market in Accra, Ghana, one of the world’s largest secondhand markets and the destination of millions of discarded clothes from Western wardrobes.⁠

Vestiaire “can ban fast fashion on their platform… Kantamanto can’t ban it from coming into Ghana,” said Or Foundation director Liz Ricketts.⁠

Read the full story on BoF. [Link in bio]⁠

✍️ @sarahkentnews⁠
📷 @vestiaireco⁠

#fastfashion #fashionresale

(SOURCE) https://www.instagram.com/p/ClQnumNuFG3

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