Pleasing (@pleasing), the beauty and apparel line founded by #HarryStyles, launched a collection of three fragrances wit…

Pleasing (@pleasing), the beauty and apparel line founded by #HarryStyles, launched a collection of three fragrances with Selfridges on Monday. The category expansion had previously been teased to customers via peel-off samples in e-commerce orders.

The line is scented by legendary perfumer Jerôme Épinette, known for his work with Byredo and most recently, Victoria Beckham, and created in collaboration with fragrance house Robertet. Available in Selfridges’ The Corner Store pop-up space, Pleasing will feature apparel, accessories and nail care products alongside its new scents.

The range will subsequently also be available online, at Dover Street Market in Paris and through Pleasing pop-up stores in New York and Los Angeles. A permanent fixture in Selfridges’ four stores across the UK is forthcoming.

Presently, nail products are the “core foundation” of the business, said chief executive officer Shaun Kearney, but added that fragrance could be a “very high percentage” of the brand’s future revenue.

Read more in our #linkinbio.

✍️ @danelakmorosini
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(SOURCE) https://www.instagram.com/p/CzlsO2-oecE

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