Prices for just about everything are soaring, from beef to furniture to airline tickets. A gallon of gasoline can run as much as $6 a gallon in some parts of the United States.
Lime Crime is bucking the trend. Last week, the beauty brand announced that it is slashing its colour cosmetics prices. Lipsticks that once cost between $18 and $20 now running from $14 to $15, while its Sunkissed Glimmering Skinstick, a highlighter, went from $25 to $15.
The Los Angeles-based brand hasn’t found a previously-unknown workaround to global supply chain problems, or a secret stash of cruelty-free eyeliner. Rather, the pricing move is part of a wider rebranding that aims to more firmly cater to Gen-Z’s tastes, said Andrea Blieden, Lime Crime’s chief executive. That means selling products at more affordable prices, and at more affordable retailers, like Target and Walmart, which have been doubling down on beauty in an effort to go up against specialty beauty stores.
Lime Crime isn’t alone in heading downmarket: Hair care brand Rita Hazan is also moving away from its prestige positioning and launching in Walmart this year, while Halsey’s beauty brand, About-Face, dropped its prices at the end of April. Rephr, a beauty brand that sells makeup brushes and skin care products, is planning to drop prices later this year.
Read more about the beauty brands that are bucking economic trends to slash prices. [Link in bio]
✍🏻 @dianaspearl
📷 @limecrime
#limecrime #limecrimemakeup #limecrimelipstick
Lime Crime is bucking the trend. Last week, the beauty brand announced that it is slashing its colour cosmetics prices. Lipsticks that once cost between $18 and $20 now running from $14 to $15, while its Sunkissed Glimmering Skinstick, a highlighter, went from $25 to $15.
The Los Angeles-based brand hasn’t found a previously-unknown workaround to global supply chain problems, or a secret stash of cruelty-free eyeliner. Rather, the pricing move is part of a wider rebranding that aims to more firmly cater to Gen-Z’s tastes, said Andrea Blieden, Lime Crime’s chief executive. That means selling products at more affordable prices, and at more affordable retailers, like Target and Walmart, which have been doubling down on beauty in an effort to go up against specialty beauty stores.
Lime Crime isn’t alone in heading downmarket: Hair care brand Rita Hazan is also moving away from its prestige positioning and launching in Walmart this year, while Halsey’s beauty brand, About-Face, dropped its prices at the end of April. Rephr, a beauty brand that sells makeup brushes and skin care products, is planning to drop prices later this year.
Read more about the beauty brands that are bucking economic trends to slash prices. [Link in bio]
✍🏻 @dianaspearl
📷 @limecrime
#limecrime #limecrimemakeup #limecrimelipstick
