Retailers are having to work harder to attract shoppers, who need a more enticing reason to step foot in a store, whethe…

Retailers are having to work harder to attract shoppers, who need a more enticing reason to step foot in a store, whether that’s to experience something novel or create a TikTok.⁠

Last week, French luxury label Jacquemus opened its latest pop-up in London’s Selfridges department store. Simulating a swimming pool changing room, shoppers can explore (and buy) special edition bags housed in see-through lockers, all coloured swimming-pool blue.⁠

Although they may sound over-the-top, these outrageous retail displays serve a purpose and are a step farther than traditional experiential retail, incorporating TikTok-friendly aesthetics and artistic expressions of a brand’s identity beyond its clothing.⁠

Read the full story by BoF’s Daniel-Yaw Miller. [Link in bio]⁠

✍🏼 @danielyaw_ ⁠
📸 @jacquemus, @theofficialselfridges

#jacquemus #selfridges #retailer #retailstore

(SOURCE) https://www.instagram.com/p/Cdftgviud27

Share:


Related Posts

Today’s “men having the audacity” news centers around Blur frontman Damon Albarn. While promoting a new solo record, Alb…

Today’s “men having the audacity” news centers around Blur frontman Damon Albarn. While...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website