Rich Mnisi’s fluid approach to fashion has sparked controversy for taking on gender norms. That’s the point.

The South African designer launched his brand with a goal to present an image of African masculinity outside of traditional ideals and start a conversation about it on a mass level. He’s part of a rising generation of designers challenging the status quo with their designs, often battling prejudice and structural challenges to do so.

Read the full story by @lolitamaesela on businessoffashion.com [Link in bio] ? @rich_mnisi @uglybruv @rynostols #africandesign #southafricanfashion