Roc Skincare has joined forces with Sarah Jessica Parker for the #LookForwardProject, meant to shift societal attitudes …

Roc Skincare has joined forces with Sarah Jessica Parker for the #LookForwardProject, meant to shift societal attitudes on aging.

The initiative has several prongs — a campaign, a Parker-curated gift set and a charitable donation — and was born out of clinical research and women’s attitudes toward aging.

According to a study from the brand with more than 600 participants, 90 percent of women feel anxious about aging, the primary driver being appearance-related. 60 percent of women are worried about their appearance aging, while only 43 percent worry about amassing enough money to retire.

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Report: @jamesmanso

(SOURCE) https://www.instagram.com/p/CfJ_tzvu3cq

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