@sportsillustrated is continuing its support of driving gender equality with a new advertising mandate for its annual @si_swimsuit issue.
The magazine revealed on Thursday — which is the 58th anniversary of its Swimsuit issue — its Pay With Change initiative for the annual issue. The initiative mandates that only brands that support gender equity causes can advertise in the Sports Illustrated Swimsuit Issue, which comes out in May.
“In a world where women’s bodies are under attack and their value is continuously underestimated, we knew we needed to act in a bold, more responsible way. Pay With Change is not just a platform to us, it is our commitment to creating greater progress for women.”
Tap the link in bio for more.
Report: @laylailchi
The magazine revealed on Thursday — which is the 58th anniversary of its Swimsuit issue — its Pay With Change initiative for the annual issue. The initiative mandates that only brands that support gender equity causes can advertise in the Sports Illustrated Swimsuit Issue, which comes out in May.
“In a world where women’s bodies are under attack and their value is continuously underestimated, we knew we needed to act in a bold, more responsible way. Pay With Change is not just a platform to us, it is our commitment to creating greater progress for women.”
Tap the link in bio for more.
Report: @laylailchi
