Subscription-based women’s razor maker @billie announced that Walmart would begin carrying its products, marking the brand’s first retail partnership.
Founded in 2017 and acquired by Edgewell for $310 million in November 2021, Billie is one of several DTC razor brands — most notably Harry’s and Dollar Shave Club — that shook up the category. Its entry into Walmart’s personal care shelves comes as big-box retailers like itself and @target are beefing up their beauty offerings to compete with more traditional beauty dealers like @sephora as well as @amazon. [Link in bio] ? @billie
Founded in 2017 and acquired by Edgewell for $310 million in November 2021, Billie is one of several DTC razor brands — most notably Harry’s and Dollar Shave Club — that shook up the category. Its entry into Walmart’s personal care shelves comes as big-box retailers like itself and @target are beefing up their beauty offerings to compete with more traditional beauty dealers like @sephora as well as @amazon. [Link in bio] ? @billie
