Swiss luxury brand Bally is turning to Rhuigi Villaseñor, founder of the LA-based streetwear brand Rhude, as its new cre…

Swiss luxury brand Bally is turning to Rhuigi Villaseñor, founder of the LA-based streetwear brand Rhude, as its new creative director. The shoemaker is working to relaunch its business after a lengthy sale process to Chinese group Ruyi fell through.⁠

Villaseñor’s Varsity-inflected line of letterman jackets, high-top sneakers, and hoodies is a favourite of basketball stars including LeBron James and Kevin Durant. Read the full story by BoF’s @robwilliams28 on businessoffashion.com [Link in bio] ? @bally #creativedirector #creativedirection

(SOURCE) https://www.instagram.com/p/CY4C2bPu7HQ

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